Matt Johnson
Proven Freelance Copywriter, Content Writer, and Business Writer for Businesses of All Types & Sizes
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That's where I come in.
Hello and thank you for stopping by. My name is Matt Johnson. I'm a freelance copywriter, content writer, and business writer with 17 years of professional experience in a variety of industries.
My specialty is writing fresh, engaging business-to-business (B2B) and business-to-consumer (B2C) communications for businesses and organizations of all sizes — from one-person startups to Fortune 500 companies.
In a nutshell, when you have something to say but you’re not sure how to say it in a way that resonates with your target audience — or you just don’t have the time or resources — I can help.
Using time-tested words, phrases, and strategies, I write clear and concise copy that sells, influences, educates, motivates, persuades, captivates, inspires, and moves people to action.
What you can expect when you hire me.
My job is to effectively and efficiently get results for you through the power of the written word. Whether that’s more leads, increased sales, or greater awareness of your brand. To do this, I always:
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Ask the right questions upfront
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Take the time to learn about your business, the audience you want to reach, what your competition is up to, and what you want to accomplish
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Keep up on marketing industry trends to know what’s working and what isn’t
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Offer valuable advice and ideas
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Write engaging copy that matches your company's voice and vision
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Meet even the tightest of deadlines
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Deliver a final draft you're proud to put your name on (usually in the first or second draft)
Let's get started!
Enough about me … let‘s talk more about you. What do you need in order to make your next project a success? Take a closer look at my services page right now to find out how I can help you.
Have a project in mind today? Contact me for a free, no-obligation cost estimate.
Let's start with you.
The reason you're reading this page is probably because you can relate to one of these common marketing problems.
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You're busy. Your in-house writers have a heavy workload. Projects are piling up with deadlines fast approaching. To top it all off, there's no room in the budget to hire another full-time writer.
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Email open and conversion rates have dropped. Sales letters aren't selling. Website traffic is down. Presentations are lacking impact. You're frustrated, and understandably so.
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You're a business owner with a full plate as it is. Do you really have the time or desire to write advertisements, sales letters, or website content on your own? Probably not — and that's OK!

Large corporations
Small businesses
Nonprofit organizations
Entrepreneurs
Self-employed individuals
Advertising agencies
Marketing consultants
Graphic designers
For a list of clients I've written for and samples of my work, contact me here.
Per project
Ongoing retainer
Ongoing contract
Subcontract
How I Work

What I've Written About
Who I Work With
Auto, home and life insurance
Health and medical insurance
Long-term care insurance
Legal insurance
Liability insurance
Annuities, mutual funds, stocks
Professional risk management
Private risk management
Employee benefits
Private label credit cards
Consumer credit cards
Business credit cards
Rewards programs
Planned giving & bequests
Lawn and landscaping
Printing and publishing
Electronics
Retail and restaurants
Software
Home improvement
Construction